It’s incredibly difficult to find good bookkeeping in an online business. We’ve onboarded 125-150 online businesses over the years and this generally rings true: if a new client signs up to work with Evolved Finance and they had a previous bookkeeper, the books are going to be a hot mess over 90% of the time.

Bookkeepers don’t need any special certification; they don’t have to follow any standardized industry practices, and very few specialize in specific industries so they can become experts.

That’s why in this episode, we discuss:

  • Why finding a good bookkeeper is so difficult

  • Why bookkeeping options for online businesses are so crappy

  • How bookkeeping works and why it’s important for your business

  • Why your bookkeeping shouldn’t just be about your taxes

  • What you need to understand about what a bookkeeper does for your business

  • Why we made the decision to specialize in online businesses at Evolved Finance