For most business owners, finance might as well be a four-letter word. It can definitely be scary to get a handle on your numbers—after all, what you don’t know can’t hurt you.

The problem is that running your business without knowing what’s going on financially is a little like driving a car with cardboard taped over the dashboard. Sure you can do it for a while, but how will you know if you’re running out of gas? 

Nobody longs to become an entrepreneur so they can crunch numbers and organize financial data, and many financial services companies contribute to this by making it sound more complicated than it is.

The financial side of running a business gets a bad rap, which is why in this episode, we discuss:

  • Why every single online business owner can and should understand their own numbers.

  • How I came to love numbers even coming from a very creative background.

  • Why finance professionals have done a horrible job of making finance an accessible topic.

  • How you can get help with the crappy part of finance so you can focus on what matters.

  • Why every CEO needs to have a solid understanding of the financial side of the business.