Running a business online is still a relatively new frontier. It feels like only 10-15 years ago, people were still uncomfortable typing in their credit card info to buy a used book on Amazon.

Consumers have come a long way when it comes to being comfortable doing business online, but we still see many entrepreneurs operating like they’re trying to make a quick buck and cash out instead of aiming to build sustainable businesses.

Building an online business that’s in it for the long run goes far beyond a couple successful launches or landing a big client. You need to create a foundation for the business that you can build on and grow without the entire machine breaking down.

In part one of this two-part series, we’re going to look at what it takes to invest in the long-term success of your business so you can create a sustainable income for years to come.

  • Why getting clear on your main offer is so crucial for growth

  • Why less is more when it comes to product strategy

  • Why our clients are focusing as much on their operations as they are their marketing and sales

  • Why our clients are more dedicated to building out a team of employees instead of just contractors

  • How to shift your email marketing strategy

  • Why building a strong team is more necessary than ever for online businesses

  • Why investing in your lead generation is no longer an option if you want to create a sustainable business